You build up massive amounts of hype for your product using a combination of the mental triggers. This, as it appears to me, is the most important portion.
The Prelaunch The prelaunch is when you begin to build up hype for your product.
If I surveyed people and they wanted a solution to cover creation, that could be a great idea for a tutorial.For example, I would take one of my fiction eBook mailing lists and see what stories the people wanted to read.
Walker’s reasoning behind this is so you do not release a product that doesn’t serve a need and doesn’t have a market. The Pre-prelaunch In the pre-prelaunch, you survey your e-mail list to see exactly what they need. Using Walker’s model, the launch sequence used to launch new products has three phases: the pre-prelaunch, the prelaunch, and the launch. You have to go to the website to find out more. Of course, these are only half of the triggers talked about in the bigger program. These all come in handy when building a sequence of e-mails used to get people to purchase your product.